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Photo courtesy John Heffernan

John Heffernan is the Director of the Genocide Prevention Initiative at the United States Holocaust Memorial Museum. His mission is to honor the memory of the Holocaust by responding better to genocides happening today. And a new partnership with Google Earth is bringing far-off conflicts home in a very personal way.

You may have heard or read about the conflict in the Darfur region of western Sudan? The government and the janjaweed militia are murdering and terrorizing non-Arabs in the area. At least 200,000 people have died, and more than 2 million are refugees living in terrible conditions. Heffernan says, "We're showing the 350 million or so people who've downloaded Google Earth what genocide looks like in Darfur, and making it impossible for people to ignore the fact that this genocide continues."

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