Feb
15
2011

Science, Meet Web 2.0

May I have your attention, please?

(…Will the real Slim Shady please stand up?)

Very funny. But seriously, I’ve got breaking news!

The Institute on the Environment’s Dialogue Earth program is bursting into the online community. With their first press release, Twitter account, Facebook page, YouTube channel, and blog, they’re drawing attention, and new supporters, every day. They've even been featured on The Line, SUNfiltered, The Daily Crowdsource, and Crowdsourcing.org.

Big things, folks. I’m telling ya: big things.

(Um, excuse me, KelsiDayle, but what is Dialogue Earth?)

Oh, gosh. I’m always getting ahead of myself. I’ll allow Dialogue Earth to explain for themselves:

“The Dialogue Earth™ team is working to increase public understanding on timely issues related to the environment by delivering engaging, trustworthy multimedia content to large, diverse audiences.”

Consider these three main ways people gather information about the environment:

  1. Personal experiences,
  2. Conversations with other people, and
  3. Media coverage.

Dialogue Earth is developing ways to monitor the ‘chatter’ from each information source.

For example, weather and gas price data sets allow Dialogue Earth to monitor these environmentally-relevant personal experiences.

Twitter provides the Dialogue Earth team with an intriguing sample of peoples’ conversations that have some connection to the environment. Dialogue Earth has developed a method of analyzing Tweets for sentiment through crowdsourcing.

Emerging or social medias, like blogs, are changing our understanding of what’s news, but there are still ways to understand the content, frames, sentiment, and assertions of stories. Dialogue Earth is working on developing a responsive and scalable method for so doing.

Eventually, Dialogue Earth hopes to help people process through the hot topics of the day, but for now Dialogue Earth is focusing on understanding what the big issues are and how people are communicating about them. Knowing these things first should help Dialogue Earth develop additional effective communication tools in the coming months. In fact, Dialogue Earth has already conducted their first experiment in crowdsourcing creative content via Tongal. Check out the winning science video on the topic of ocean acidification below:

Pretty great stuff, huh?

Your Comments, Thoughts, Questions, Ideas

JGordon's picture
JGordon says:

I get that Timmy Snail can't play the guitar because he has no arms, but how is he even holding it?

Frankly, I'm confused.

(But not about the science part. That was a pretty cool explanation of ocean acidification.)

posted on Tue, 02/15/2011 - 5:19pm

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